The Event
You know how to make a room sing. What nobody handed you was the blueprint for the firm behind the room.
On August 6, four designers who built firms that hold sit down to give you that blueprint. In order. For free.
Clarity. Boundaries. Systems. Visibility. Four conversations that walk the way a firm is actually supposed to be built. Come build with us.
Clarity
A point of view so clear it attracts the right client and filters out the wrong fit.
Boundaries
Scope defined on the front end so the work stays inside its edges, and profitable.
Systems
The tools and relationships that carry the work so the firm stops running through you.
Visibility
The different paths to the forefront, and how to find the one that fits your firm.
Meet the Coaches
Four designers who built firms that hold.
Marie Cloud
Distinct by Design
On developing a point of view so clear it attracts the right client and filters out the wrong fit before the consult.
Justin Q. Williams
Drawing the Line
On defining scope on the front end so the work stays inside its edges and stays profitable.
Nicole White
Beyond the Bottleneck
On the tools, systems, and vendor relationships that carry the work so the firm stops running through the principal.
Tyka Pryde
Making Your Mark
On the different paths to the forefront, and how a designer finds the one that fits her firm.
THE MORNING
AGENDA
10:00 AM
10:05 AM
10:40 AM
10:50 AM
11:25 AM
11:35 AM
12:10 PM
12:15 PM
12:45 PM
12:55 to 1:15 PM
All times Eastern.
welcome
Jameelah Watkins-Mallett
distinct by design
Marie Cloud
Sherwin-Williams
drawing the line
Justin Q. Williams
Design Build XR + Walk Your Plans
sponsor spotlight
Beyond the Bottleneck
Nicole White
A special invitation from Jameelah
INVITATION
Making Your Mark
Tyka Pryde
Closing invitation
INVITATION
Live Q&A and closinG
10:00 AM
10:05 AM
10:40 AM
sponsor spotlight
10:50 AM
11:25 AM
sponsor spotlight
11:35 AM
12:10 PM
INVITATION
12:15 PM
12:45 PM
INVITATION
12:55 to 1:15 PM
YOUR HOST AND MODERATOR
One person holds the thread.
Jameelah Watkins-Mallett created the CASE Method, and she built this morning around it.
She is the founder of The Case Collective and co-founder of Lauren Wesley Designs, a firm she is still running today. Not a coach who stepped out of the work. A principal still in it.
Every conversation on August 6 runs through her. She opens the room, moderates the line between each session, and closes with the invitation that pulls all four phases back into one blueprint.
In Partnership With
Brands that show up for designers building something that lasts.
