THE CASE CONFERENCE
THE CASE COLLECTIVE PRESENTS
Structure Precedes Aesthetics.
October 1-3, 2026 | Hotel Phoenix, Atlanta
Payment Plans Available Through Affirm, Klarna, and Afterpay
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
Questions? Book a free clarity call.
Three days on the part of the work nobody trained you for.
You know how to design. That was never the question. The question is whether the business underneath the design is built to hold what you keep putting on top of it.
Pricing that survives a hard conversation. Numbers you can read on a Tuesday without dread. A standard written down so someone other than you can meet it. That is the work we do in Atlanta, across the four phases of the CASE Method. Not theory, not affirmation. Architecture.
The Promise
— Cassandra McGrath, Hopeful Homestaging and Design
"It was so inspiring to be around like-minded DESIGNERS who are on the same path. I was grateful to be there and loved every moment of learning and networking with everybody."
what's included
Designed to elevate how you run your design business. Choose your seat.
your conference experience
designer level
$1,990
The full experience
principal level
$2,990
+ The Welcome
A cocktail party at an Atlanta showroom partner to open the weekend. Open to conference attendees and the public. Shuttle provided from Hotel Phoenix Atlanta.
+ All Mainstage Sessions and Keynote
Two full days of programming on Friday and Saturday. Pricing, boundaries, visualization, licensing, visibility, and legacy.
+ Included Breakfast
Complimentary Breakfast Credit, redeemable at Zephyr or via in-room dining on Friday and Saturday.
+ Conference Materials
Standard Swag Bag
Payment plans available through Affirm, Klarna, or Afterpay
Everything in Designer Level, plus:
+ The CASE Lounge (Exclusive)
Your private retreat between sessions. Meditation space, curated conversations, and a room that moves at your pace.
+ Case Connect
Two private 15-minute sessions with a business coach who knows the interior design industry. Two sessions, two different perspectives on your business.
+ Principals in Pajamas
Friday evening. Late night bites, cocktails, and conversation with firm owners only. Intimate, unscripted, unforgettable.
+ Premium Gifting
A curated gift experience beyond the standard swag bag. Details revealed at check-in.
+ Preferred Seating
Priority placement during all mainstage sessions.
Payment plans available through Affirm, Klarna, or Afterpay
+ The CASE Awards Gala
Saturday evening. Black tie. Seated dinner, open bar, and six awards honoring excellence in design.
+ The Souk Marketplace / Discover Your Design Ethos
Curated brand experiences and products shaping the future of design. Both days.
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
FLEXIBLE WAYS TO PAY
Agenda at a glance
Friday
8:00 AM
October 2 · Consultation to Anchors
Breakfast and networking. The CASE Lounge opens with Case Connect 1:1 sessions
Open to the design community with RSVP
thursday
Evening
October 1 · Welcome
Welcome Party, offsite at Eichholtz in the Shops of Buckhead
Open to the design community with RSVP
Saturday
October 3 · Shell to Enhancements
10:00 AM
Session 0: Discover Your Design Ethos
Jameelah Watkins-Mallett
Anchors
Boundaries and Standards
Wendy Estela
1:15 PM
Lunch. Case Connect lunch block in The CASE Lounge
Anchors
Pricing and Profitability
Jameelah Watkins-Mallett
Collective
Collective Conversation: Perseverance in Design
Carmeon Hamilton, moderated by Jameelah Watkins-Mallett
7:00 PM
Principals in Pajamas, a moderated panel
8:00 AM
Breakfast and networking. The CASE Lounge opens with Case Connect 1:1 sessions
Open to the design community with RSVP
Beyond the Project: Licensing, Product and Building a Brand
9:30 AM
Norman Wyatt Jr.
Design and Build XR: AI-Powered Visualization for Design Firms
Shell
Mary Atchley and Amanda Oaks
12:10 PM
Lunch. Case Connect lunch block in The CASE Lounge
To Scale or Not to Scale
Shell
Kelsea Koenreich
Visibility, Authority and Legacy
Corey Damen Jenkins, moderated by Jameelah Watkins-Mallett
Keynote
State Your Case
Closing
7:00 PM
The CASE Awards Gala, black tie
THE WELCOME
The weekend begins before the weekend. Thursday evening, we gather at Eichholtz in the Shops of Buckhead for cocktails with designers, firm owners, and creative leaders across Atlanta's design community.
This is where the room starts to form: faces become familiar, conversations open easily, and by Friday morning, you're not walking into a conference. You're walking into a room you already belong to.
thursday, OCTOBER 1
Day
01
standards, pricing, boundaries
Friday is direct. Morning sessions examine the contracts and pricing structures that determine whether your firm is protected and profitable, or just moving forward on momentum. The afternoon brings a candid conversation with one of our industry's finest talents on perseverance: what it actually costs to keep building when life has other plans.
The evening: Principals in Pajamas. Late night bites, cocktails, and conversation with firm owners only. Intimate, unscripted, unforgettable.
friday, october 2
Day
02
VISUALIZATION. VISIBILITY. LEGACY.
Scale, visualization, licensing, and visibility. Whether you want a bigger firm, what your creative work is worth beyond the project, and what being known actually requires. Then black tie, and the CASE Awards.
Saturday evening: The CASE Awards Gala. Black tie. Cocktail reception, plated dinner, an awards ceremony honoring excellence in the design community, and dancing.
Saturday, October 3
Day
03
THE CASE LOUNGE - PRINCIPAL LEVEL EXCLUSIVE
A room within the room, open both days
Elevated, intimate, and deliberately separate from the conference floor. Come for the connection or come for the quiet. Both are the point.
CASE CONNECT 1:1 SESSIONS
Pre-scheduled fifteen minute mentorship conversations with CASE Connect Coaches, in two blocks each day. Book yours through the attendee portal.
Communal lounge
A curated space to network, decompress, and connect between sessions.
The Principal Level Experience
The 1:1s (Case Connect)
Two private fifteen-minute advisory sessions with a CASE Method coach, booked around your schedule across both conference days. Bring a specific question or a big-picture crossroads. Leave with the one next step that actually matters.
Principals in Pajamas
Friday night belongs to you. The most intimate room of the weekend: no stage, no agenda, just firm owners, speakers, and ambassadors in a curated lounge setting with signature cocktails and late-night bites.
The CASE Awards Gala
Saturday evening closes with a black-tie celebration of the designers shaping this industry. Cocktail reception, plated dinner, live awards ceremony, and a dance floor that stays open until 11 PM.
CHOOSE YOUR EXPERIENCE
Designed to elevate how you run your design business. Choose your seat.
your conference experience
designer level
$1,990
The full experience
principal level
$2,990
+ The Welcome
A cocktail party at an Atlanta showroom partner to open the weekend. Open to conference attendees and the public. Shuttle provided from Hotel Phoenix Atlanta.
+ All Mainstage Sessions and Keynote
Two full days of programming on Friday and Saturday. Pricing, boundaries, visualization, licensing, visibility, and legacy.
+ Included Breakfast
Complimentary Breakfast Credit, redeemable at Zephyr or via in-room dining on Friday and Saturday.
+ Conference Materials
Standard Swag Bag
Payment plans available through Affirm, Klarna, or Afterpay
Everything in Designer Level, plus:
+ The CASE Lounge (Exclusive)
Your private retreat between sessions. Meditation space, curated conversations, and a room that moves at your pace.
+ Case Connect
Two private 15-minute sessions with a business coach who knows the interior design industry. Two sessions, two different perspectives on your business.
+ Principals in Pajamas
Friday evening. Late night bites, cocktails, and conversation with firm owners only. Intimate, unscripted, unforgettable.
+ Premium Gifting
A curated gift experience beyond the standard swag bag. Details revealed at check-in.
+ Preferred Seating
Priority placement during all mainstage sessions.
Payment plans available through Affirm, Klarna, or Afterpay
+ The CASE Awards Gala
Saturday evening. Black tie. Seated dinner, open bar, and six awards honoring excellence in design.
+ The Souk Marketplace / Discover Your Design Ethos
Curated brand experiences and products shaping the future of design. Both days.
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
FLEXIBLE WAYS TO PAY
THE VENUE
Hotel Phoenix Atlanta sits in the heart of downtown, steps from Centennial Olympic Park. A design-forward hotel with the kind of atmosphere that matches the intention behind this weekend. This is where the education, the connection, and the celebration all live under one roof.
The Rising Star Award
Early-career designer showing exceptional promise, building their career with intention.
The 10x Award
Designer who achieved extraordinary results in growth, execution, or scale over the past year.
The Icon Award
Highest honor of the evening. Recognizes a designer whose body of work, industry presence, and lasting influence have shaped the field.
Ambassador of the Year
CASE Ambassador who went above and beyond representing the community and supporting fellow designers.
The Interior Designer of the Year
Outstanding project work demonstrating a clear point of view and mastery of craft.
The Collective Award
The designer who showed up with generosity, collaboration, and heart. The one who made everyone around them better.
The Interior Designer of the Year
Outstanding project work demonstrating a clear point of view and mastery of craft.
The Collective Award
The designer who showed up with generosity, collaboration, and heart. The one who made everyone around them better.
The Interior Design Influencer of the Year
The voice that inspires and influences through digital storytelling.
The Showhouse Design of the Year
Most impactful design debuted in any official showhouse since The Case Conference 2025.
The Interior Design Photographer of the Year
Honors the photographer whose lens captures the full intention of a designed space
The Showroom of the Year
Spotlights the space that brings vision to life and supports designers with heart.
corey
damen jenkins
A keynote conversation on visibility, authority, and the legacy that follows when the work speaks first.
2026 keynote conversation
Corey Damen Jenkins is the principal and CEO of Corey Damen Jenkins & Associates, the New York-based firm inducted into Architectural Digest's AD100 and ELLE Décor's A-List.
His residential and hospitality work spans the United States and beyond, with licensed collections for Kravet, Hancock & Moore, Maitland-Smith, and his newest collaboration with Eichholtz. His voice reaches millions through MasterClass and his ongoing teaching at the New York School of Interior Design and Parsons.
His second book, Design Reimagined: A Fresh & Colorful Take On Timeless Rooms, was released this fall through Rizzoli.
At The Case Conference, Corey joins Jameelah on the keynote stage for a candid conversation about what it truly takes to build a legacy firm.
carmeon hamilton
A keynote conversation on visibility, authority, and the legacy that follows when the work speaks first.
2026 collective conversation
Carmeon Hamilton is a Memphis-based interior designer, entrepreneur, and cultural voice with more than 15 years of experience spanning healthcare, residential, retail, and merchandising design. She is the CEO of Nubi Interiors and Hamilton Media Inc., winner of HGTV's Design Star: Next Gen, and the star of HGTV's Reno My Rental and Turn Your House Around.
Her work and perspective have been featured in Architectural Digest, Southern Living, Essence, Domino, and more. She was also the designer of HGTV Urban Oasis 2024, cementing her voice as one of the most authentic in residential design today.
At The Case Conference, Carmeon joins Jameelah on the mainstage for an honest, hope-forward conversation about pushing forward when life disrupts everything: grief, loss, unexpected hardship, and holding on to your purpose when the ground shifts beneath you.
business strategy sessions
Jameelah Watkins-Mallett
Wendy Estela
Norman Wyatt Jr.
Mary Atchley
Amanda Oaks
Kelsea Koenreich
Ethos, Pricing and Profitability
Boundaries and Standards
Licensing and Product
Design and Build XR
Design and Build XR
To Scale or Not to Scale
principals in pajamas panel
DuVal Reynolds
Ashley Hughes
Jessica Davis
Kelly Finley
1:1 case connect coaches
marie cloud
justin q. williams
nicole white
Amber Guyton
Antonio DeLoatch Jr.
Jerel lake
tyka pryde
..
In partnership with
Behind the Vision
JAMEELAH
Jameelah Watkins-Mallett is the founder of The Case Collective and co-founder of Lauren Wesley Designs, an active interior design practice. She built the CASE Method™ after watching talented designers struggle with the same problem: not a lack of skill, but a lack of structure.
The Case Conference is the annual expression of that belief. Every speaker, every session, and every experience is curated to help designers stop carrying the full weight of the businesses they built and start leading firms with clarity, profitability, and intention.Structure precedes aesthetics. That is the philosophy. This is where you see it in action.
WATKINS-MALLETT
SESSION
TOPICS
BOUNDARIES AND STANDARDS
The contracts, scope definitions, and communication protocols that protect your firm when projects become complex and clients become comfortable.
PRICING & PROFITABILITY
Pricing models examined side by side. Margins made visible. The direct conversation about whether your firm is genuinely profitable or simply active.
PERSEVERANCE IN DESIGN
What it requires to stay in the work when life interrupts the plan. Candid, emotional, and grounded in real experience.
AI-POWERED VISUALIZATION
How emerging technology is reshaping client presentations, reducing costly revisions, and creating new revenue opportunities for design firms today.
TO SCALE OR NOT TO SCALE
What scaling your firm actually costs, and whether it is a cost you want to pay. Delegation as discipline, team as strategy, and the trade-offs no one names when they tell you to grow.
LICENSING, PRODUCT, AND BRAND
When your creative perspective becomes larger than your service model. Licensing, product development, and the diversification strategy most firms are not exploring yet.
VISIBILITY, AUTHORITY, AND LEGACY
The closing keynote. What it actually takes to become known for the work you want to be known for.
CHOOSE YOUR EXPERIENCE
Designed to elevate how you run your design business. Choose your seat.
your conference experience
designer level
$1,990
The full experience
principal level
$2,990
+ The Welcome
A cocktail party at an Atlanta showroom partner to open the weekend. Open to conference attendees and the public. Shuttle provided from Hotel Phoenix Atlanta.
+ All Mainstage Sessions and Keynote
Two full days of programming on Friday and Saturday. Pricing, boundaries, visualization, licensing, visibility, and legacy.
+ Included Breakfast
Complimentary Breakfast Credit, redeemable at Zephyr or via in-room dining on Friday and Saturday.
+ The CASE Awards Gala
Saturday evening. Black tie. Seated dinner, open bar, and six awards honoring excellence in design.
+ Conference Materials
Standard Swag Bag
Payment plans available through Affirm, Klarna, or Afterpay
Everything in Designer Level, plus:
+ The CASE Lounge (Exclusive)
Your private retreat between sessions. Meditation space, curated conversations, and a room that moves at your pace.
+ Case Connect
Two private 15-minute sessions with a business coach who knows the interior design industry. Two sessions, two different perspectives on your business.
+ Principals in Pajamas
Friday evening. Late night bites, cocktails, and conversation with firm owners only. Intimate, unscripted, unforgettable.
+ Premium Gifting
A curated gift experience beyond the standard swag bag. Details revealed at check-in.
+ Preferred Seating
Priority placement during all mainstage sessions.
Payment plans available through Affirm, Klarna, or Afterpay
+ The Souk Marketplace / Discover Your Design Ethos
Curated brand experiences and products shaping the future of design. Both days.
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
PAYMENT PLANS UP TO 36 MONTHS AVAILABLE
FLEXIBLE WAYS TO PAY
FROM the
HIGHLIGHT REEL
the welcome cocktail
year 2 energy
the room
between sessions
awards night
Q: Do I need to be a member of The Case Collective to attend?
A: No. The conference is open to all interior designers, creatives, hobbyists and enthusiasts.
Q: Is there a dress code?
A: The CASE Awards Gala on Saturday evening is formal. Attire for all other events is polished and comfortable. Details on the Principals in Pajamas dress code will be shared after registration.
Q: What is the refund policy?
A: Registration is non-refundable. Transfers may be considered on a case-by-case basis. Contact events@thecasecollective.co.
Q: Will there be recordings or a virtual option?
A: No. The Case Conference is a live, in-person experience. The value is the room.
Q: What is the CASE Method™?
A: Consultation. Anchors. Shell. Enhancements. The proprietary framework behind all of The Case Collective's education. Every conference session maps to a phase.
Q: Who is The Case Conference for?
A: Interior designers who are serious about building well-run, profitable firms. Whether you are just getting started or decades into your practice, if you want real strategy and a room of peers who take this work as seriously as you do, this was built for you.
Q: What does my registration include?
Designer Level includes the Welcome Party (Thursday evening at Eichholtz Atlanta at Buckhead Village), all Mainstage Sessions (Friday + Saturday), The Souk Marketplace / Discover Your Design Ethos (both days), The CASE Awards Gala (Saturday evening, formal), a complimentary $15 breakfast credit on Friday and Saturday, and a standard swag bag.
Principal Level includes everything in Designer Level plus The CASE Lounge (both days), Case Connect (two private 1:1 coaching sessions), Principals in Pajamas (Friday evening), preferred seating at all sessions, and premium gifting.
Q: What are Case Connect sessions?
A: 15-minute one-on-one sessions with a business coach who knows the interior design industry. You receive two sessions across the weekend, each with a different coach, giving you two perspectives on your business. Booked through your attendee portal.
Q: Is there a discounted hotel rate?
A: Yes. Details and booking information provided after registration.
FREQUENTLY
ASKED
QUESTIONS
Q: Where is the conference held?
A: Hotel Phoenix Atlanta, 70 Centennial Olympic Park Drive NW, Atlanta, Georgia.
Q: Is early access pricing available?
A: Registration is now at full price: Designer Level is $1,990 and Principal Level is $2,990. Both levels allow you to reserve your seat with payment plans through Affirm, Klarna, or Afterpay.
